KABC’s New Spot Defines What It Means to be the Market’s News Leader

By Paul Greeley

Kris Ellison Baete, VP of marketing at KABC, the ABC-owned station in Los Angeles, posted this new ad on social media.

The spot opens with the question, What does it mean to be Southern California’s news leader, and then defines the traits as stories that matter to you, asking the right questions, knowledge of the market and an accurate weather forecast, in a tightly edited, high impact, powerfully convincing message.

Paul Greeley is the manager and a writer for News Blues.

He can be reached at Paul@NewsBlues.com or 817-578-6324.

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