Category: Branding

NO LONGER “ON YOUR SIDE”

From our “Why do they still think this stuff drives ratings?” file, Scripps Cincinnati flagship WCPO unveiled a new image package and is no longer “On Your Side.” The new branding is reminiscent of ...

TRYING TO CREATE TRUMP TV?

Now that Fox News Channel has evidently failed to unquestioningly support, Mr. Trump’s Administration (certain day parts excepted), his supporters are said to be looking for an outlet more willing to serve as a ...

RAMPING UP FOR 2020

We will be waiting breathlessly over the coming months for the broadcast and cable outfits to roll out their branding efforts for next year’s elections. Fox News, which is the #1 cable network, is ...

RE-BRANDING IN OUR TIME

Yet again, the third hour of “Good Morning America” has a new title, with the addition of actress-singer Keke Palmer to the co-hosting roster. The program is now known as “GMA3: Strahan, Sara & ...

“GOOD DAY LA” EXPANDS

And another station plans for more commercial availabilities. Fox O&O KTTV in Los Angeles figures to provide an additional service to insomniacs, by expanding its morning newscast another half hour. “Good Day LA” now ...

BELABORING THE OBVIOUS

If someone can point out a local television station with a newsroom that does NOT do local news, please let us know. Especially in the morning. Which is why we find this attempt at ...

TIME TO GET CREATIVE

NBC, perhaps presciently, didn’t load a lot of branding on the set it created in Studio 6A for “Megyn Kelly Today.” And since it is practically brand-new, it hardly has any marks on it. ...

TOURING THE BATTLEGROUND STATES

In its never-ending quest to get somebody’s – anybody’s – attention, “The CBS Evening News with Jeff Glor” is once more taking to the road. Starting next Tuesday, the evening newscast will originate live ...

AND THE WINNER IS….

As the broadcast and cable networks did the usual scramble to brand their coverage of Thursday’s Senate Judiciary Committee hearing on the Supreme Court nomination of Brett Kavanaugh, we have to hand it to ...