By Paul Greeley 817-578-6324, Paul@NewsBlues.com Local TV news consumption is shifting from traditional TV to digital platforms like apps and websites, but television still remains a popular way to access local news. ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com When your station is the media partner for a blues festival, it’s a chance to get creative. That’s exactly what KOIN, Nexstar’s CBS affiliate in Portland, did ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com You know your new promos must be good if one of the station’s anchor/reporters and the sales director post it on social media along with glowing remarks. ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WKMG, Graham Media’s CBS affiliate in Orlando, has released some new promos for its morning news team that focus on the fact that they grew up in ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WPVI, the ABC-owned affiliate in Philadelphia, has been using the same news open music on Action News since the 1970s. Except for three days in 1996, but that’s ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WKRG, Nexstar’s CBS affiliate in Mobile, Alabama, has a new image promo for its investigative franchise. “What makes our message effective, is the fact that our team’s ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com I’m a fan of real people in testimonial promos for local TV news. We rarely see or hear from the end user of our product, so it’s a ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WCCO, branded as CBS Minnesota, the CBS-owned affiliate in Minneapolis, used real people in its winter weather promos with the motto, ‘Be prepared to get out there.’ “Our ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Kirk Varner’s experience in local TV news goes back to the 80s. These days, he’s proprietor and editor of TVND.Com, a daily examination of the local TV news ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com TV stations’ morning news programs are often positioned differently depending on what network they’re on, who the anchors are and maybe even the market. The local morning news ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Over the next few weeks, I’ll be sharing some new local TV news and weather image promos from stations around the country. We start the series with ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com The idea that an accurate weather forecast helps viewers decide what clothes to wear is a clear benefit not many would argue against. And no matter where you live, ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com The organization formerly known as Promax and now known as GEMA, Global Entertainment Marketing Academy, is continuing its annual awards program recognizing the efforts of local ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com It’s encouraging to see that the organization formerly known as Promax and now known as GEMA, Global Entertainment Marketing Academy, is continuing its annual awards program recognizing the ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com In the old days of television, as David Hershey says, finding your channel number wasn’t much of an issue. “Today, with so many screen options, that’s become a ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com As students return to the classroom in schools over the country, local TV stations have been stepping up to organize and host drives to collect money for ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com I’m sure this has happened to other local TV creative services producers. You’re looking for music for a project you’re working on. As you scroll thorough the cuts ...
