KSTU’s Summer Promo Continues Its ‘Utah’s Weather Authority’ Brand

 

By Paul Greeley, 817-578-6324, Paul@NewsBlues.com

KSTU, Scripps Fox affiliate in Salt Lake City, branded as Fox13, has a summer weather promo with a western feel.

Darcy Stapleford

Darcy Stapleford, KSTU’s promotion manager, says the station has had “amazing brand recognition in our market with Utah’s Weather Authority, establishing our meteorologists as seasoned experts.”

So for KSTU’s summer weather promo, Stapleford “wanted to call out Southern Utah’s famous red rock landscapes, known for their appearances in many old western movies.”

She says the promo follows the “station’s established graphic look but adjusted the treatment to resemble a retro western film.”

And they found the perfect country-esque music track to fit the vibe, she says.

She says she used news clips of the station’s meteorologists “that viewer’s would easily recognize, mixed with candid pics of them playing in Utah’s stunning landscape.”

The result shows them as professionals “but also the cool outdoorsy explorers they are,” she says.

 


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