KABC’s Fun Football Promo Has Nostalgic Retro Feel

By Paul Greeley, 817-578-6324, Paul@NewsBlues.com

NFL Preseason football is here. And football fans can’t wait.

Live NFL football is some of the most-viewed programming on television, so if your station is broadcasting an NFL game, you want to make sure fans in your market know where and when to watch.

KABC, the ABC O&O in Los Angeles, branded as ABC7 Los Angeles, posted this promo and I reached out to Kris Ellison Baete, KABC’s VP of Marketing and Programming, to tell me about its production.

“I’m lucky to work with a group of world-class creatives at ABC7,” he says.

“This spot was a true team effort and was so fun to watch come together. Under Jaime Elizalde’s creative direction, Chris Gordon’s production and editing and Adam Smart’s motion graphics and design, the retro concept of the spot was beautifully crafted and well received in the market,” Baete says.