By Paul Greeley, 817-578-6324, Paul@NewsBlues.com

A three-month study by Marketing News Canada that tested the effectiveness of local TV news ad placement vs. non-news inventory has some exciting results for not only local TV news in Canada, but also for local TV news in the U.S.

Local news works.

The study was reported by Fil Lourenco, VP, Performance & Platforms at Dentsu Media.

The study revealed that:
• Local news inventory improved higher ad-recall by 50%
• Local news inventory had 15% higher TVQI (measure of quality of ad placements)
• Local news inventory achieved over 50% higher unique reach compared to non-local news campaigns
• Local news inventory performed above benchmark when it came to completion rates and viewability

The message is simple. Invest in what works. Invest in local news.

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