Broadcast TV Most Influential for Car-Buying Decisions

By Paul Greeley
817-578-6324, Paul@NewsBlues.com

According to GFK, a market research company, 83% of automotive consumers are reached by television, and the bulk of that comes from broadcast.

GFK asked consumers which media influenced their car-buying decisions.

Broadcast TV towered over every other option. Awareness, consideration, purchase—TV crushed it at every stage. In fact, consumers over 50 (read: people who can afford a $49,000 car) named TV their #1 media influence 61% of the time.

In a presentation by Automotive State of the Union, broadcast TV isn’t just alive—it’s thriving.

If dealerships aren’t leaning 60-80% toward TV, you’re leaving reach, influence, and sales on the table.