Savannah TV Reporter Hired as Beaufort PIO to ‘Strengthen Public Trust’

By Paul Greeley
817-578-6324, Paul@NewsBlues.com

The city of Beaufort in South Carolina, about 50 miles north of Savannah, has hired Danielle Cobb, a TV reporter at WSAV, Nexstar’s NBC affiliate in Savannah, Georgia, as its public information officer, its third PIO in the past year-in-a-half.

Her charge, according to City Manager Scott Marshall, will be strengthening public trust and transparency.

As the PIO, Cobb will oversee the city’s media relations, public messaging, digital communications and community outreach efforts.

She will play a key role in communicating major city initiatives, emergency information, and day-to-day operations to Beaufort residents and stakeholders, the city said.

Cobb will take over the communications office at a critical juncture.

The city is embarking on a potentially $30 million reconstruction of its promenade, the city’s crown jewel.

That high-profile project, which is expected to take a few years to complete, will require close communication with the city and its residents and downtown businesses that rely on the traffic and revenue it generates.

Cobb was covering a meeting about the promenade problems and possible solutions that drew a crowd to Waterfront Park Wednesday evening.

The city announced it had hired her earlier in the day.

Clear and consistent communication is essential to good government, Marshall said in a news release.

Cobb’s background in broadcast journalism, storytelling, and community engagement, the city added, “uniquely positions her to enhance the City’s communication strategy and strengthen transparency and public trust.”

Who is Danielle Cobb?

Cobb, who will start May 18, said her mission as PIO will be prioritizing the people, businesses and journalists in the community “through transparency and honest communication.”

“What makes this opportunity especially meaningful is that I not only work here, but I call this city home,” Cobb said in a statement. “I care deeply about this community and look forward to continuing to build strong relationships by listening with an open ear and an open mind.”

Cobb lives in Beaufort but is originally from Spartanburg.

She graduated from the University of South Carolina Beaufort in 2024 with a degree in communications, according to her WSAV profile.

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