NBCUniversal’s Clear The Shelters Campaign Says Hill’s Pet Nutrition is Increasing Its Support

By Paul Greeley

NBCUniversal Local’s Clear The Shelters nationwide pet adoption and donation campaign has led to more than 1.3 million pet adoptions and raised more than $5.6 million for animal shelters since 2015.

Hill’s Pet Nutrition, a global leader in science-based pet nutrition and leading supporter of animal welfare, is increasing its longtime support of NBCUniversal Local’s Clear The Shelters by serving as the presenting sponsor of this year’s nationwide pet adoption and donation campaign.

Through the expanded partnership, Hill’s becomes the first presenting sponsor in Clear The Shelters’ 12-year history and extends its support to the ninth consecutive campaign this August. Clear The Shelters has led to more than 1.3 million pet adoptions and raised more than $5.6 million for shelters since its inception in 2015.

“Hill’s Pet Nutrition is a major contributor to the success of Clear The Shelters and a tremendous advocate for pets in need and the shelters in our communities across the nation that care for them,” said Bruce Kallner, SVP of Business Development, NBCUniversal Local. “We’re very pleased our longtime partners at Hill’s are expanding their support as the presenting sponsor this year as we continue to grow our campaign’s impact this August.”

For the 2026 campaign, Hill’s Pet Nutrition will support activities nationwide, helping participating shelters connect more pets with loving homes. Hill’s support also extends to providing adoption kits at select participating shelters during the campaign, which will include starter bags of Hill’s Science Diet foods, coupons and other supplies to help shelter pets and their new pet parents get a healthy start on their new life together.

“As animal shelters across the country face unprecedented capacity pressures, programs like Clear The Shelters are more critical than ever in supporting pets and the organizations that care for them,” said Carrick Massey, Senior Vice President of U.S. Marketing at Hill’s Pet Nutrition. “For nine consecutive years, Hill’s has been proud to support the campaign’s mission to help more pets find a loving home, an effort made possible by the devoted campaign partners and shelters who continue to show up for animals in need.”

Clear The Shelters directly aligns with Hill’s Pet Nutrition’s mission to support shelter pets in need through the Hill’s Food, Shelter & Love program, which partners with shelters 365 days a year by providing science-led nutrition to feed the pets in their care, as well as financial support and other needed resources, including during times of disaster. For more than 20 years, the Hill’s Food, Shelter & Love program has provided more than $300 million in food to shelters across North America, and has helped more than 16 million pets find new homes. To learn how Hill’s Pet Nutrition supports shelters and pets, visit Hill’s Food, Shelter and Love.

As part of the 2026 Clear The Shelters, NBC- and Telemundo-owned and affiliated stations across the nation are partnering with animal shelters and rescues in their communities to promote pet adoption and raise funds for their animal welfare operations. Animal shelters and rescues that are interested in joining this year’s Clear The Shelters can access more information and register online via the new Shelter Registration Portal.

Last year’s Clear The Shelters helped more than 160,000 pets find new homes and raised more than $628,000 for participating animal shelters – the highest fundraising total since 2020. The 2025 campaign featured 1,735 participating shelters and rescues representing 49 states, the District of Columbia, Puerto Rico and Guam. The 11th annual Clear The Shelters was hosted by 129 NBC and Telemundo stations from Aug. 1 to Aug. 31, 2025.

Local TV News Promos from LA, NY, Denver, Tucson and Saint Paul