Telemundo used heightened viewership and excitement to unveil a slimmed-down logo and a new branding campaign

The umbrella title of the campaign is “Together Unstoppable,” (Juntos Imparables) focusing on the World Cup coverage.

As for the logo, you really have to look twice to get it.

The old logo, introduced in 2012 is on the left, the new one on the right.

The font is a bit different and is no longer 3D, which we are assured makes it “more modern.”

A new graphics package is due later this summer and we’re certain that you, like us, can’t wait.

More News from Friday, June 22, 2018