Honestly, we can’t help but be a bit mystified at the latest ABC News image campaign.

Much as we like John Goodman, we can’t quite get a handle on his presence, reading tongue-in-cheek lines such as “your dad told you smarten up” and “your dog is judging you right now.”

Wait, what?

See for yourself.

Maybe the news division thought using Goodman was a clever play off the success of “Roseanne.”

Then Miss Barr made sure that strategy crashed and burned.

Let it join “Lean Forward” as another promotional misfire on the national level.

More News from Tuesday, July 3, 2018