Because why in the world would you want kids to get into the habit of watching tv news?
The classroom tv service provided by Houghton Mifflin actually had its last broadcast in May, at the end of the school year.
The company said Channel One’s coverage of climate change and environmental issues encouraged kids to protect the planet and inspired civic participation.
If that’s not a red flag to certain political circles, nothing is.
But it wasn’t climate change and environment that did in Channel One.
It was the two minutes of commercials that were inserted into the program.
Because, if you believe in the fantasy world of the Campaign for a Commercial-Free Childhood, kids evidently NEVER experience commercials and they had to be protected.
“This is a landmark day for children, and a testament to the tireless advocacy of those who believe classrooms should be free of corporate marketing,” said CCFC executive director Josh Golin. “Parents and educators have become increasingly wary of corporations targeting a captive audience of schoolchildren, and Channel One has been losing subscribers in droves with each passing year. We’re glad Houghton Mifflin Harcourt has finally pulled the plug on what was a terrible idea from the start.”
If only they expended as much energy in monitoring the quality of the textbooks finding their way into the nation’s classrooms.