CORONAVIRUS COULD BE GOOD FOR NEXSTAR SEZ PERRY

It was back in February of 2016 that now-disgraced former CBS CEO Les Moonves said of Donald Trump‘s then-candidacy “It may not be good for America, but it’s damn good for CBS.”

Without passing any judgement on the current Administration, what Moonves was saying was that he couldn’t care less about the merits of a Trump candidacy or anything beyond – all that mattered was the profit motive and how it affected CBS.

And you didn’t think a CEO could get any more moronic or tone-deaf.

Hold the next guy’s beer.

Here we have Perry Sook, CEO of Nexstar, the nation’s largest station group owner, working hard to impress a select group of stock analyists and investors during a conference call on Thursday looking at the bright side of a possible coronavirus pandemic in the US.

“If you’re quarantined in your home and one of the few things you can do is watch television, I think advertisers see the benefit in that,” said Sook during a fourth-quarter earnings call Wednesday.
Coronavirus. Bad for the nation. Good for Nexstar.

Could Uncle Perry get any more tone deaf?

Yes, he could.

“We don’t think it will have a negative impact on our operations,” Sook said. “In fact, if it becomes more widespread in the United States and there’s more quarantine in home and all of that, then it could potentially benefit our business because we’d be the primary source of entertainment.”

Sook’s profit/loss song-and-dance in the face of a national health emergency is sickening.

We hope there is enough testosterone – or whatever it takes – among the Nexstar board to take him to the woodshed.

But we’re not placing any bets.

And BTW, we have Amazon Prime, Hulu, Netflix and Disney+.

How does that fit into Perry’s strategy?

More News from Friday, February 28, 2020