D.C’S NEWSCHANNEL 8 GETS A NEW IDENTITY.

They promise it will be “highly graphical.”

“Richly informative.”

“Continuous.”

Feeling lightheaded yet?

Say buh-bye to a well-known DC news brand.

WJLA announced Monday that sister cable news station NewsChannel 8 will be known as WJLA 24/7 News starting….well…TODAY!

Sinclair bought the cable channel back in the halcyon days of 2015, when it bought the Allbritton stations with the greatest of ease and no fuss.

Weren’t those happy times?

And here is one instance in which there is no argument against the concept of evolution.
“[T]he new name is a logical brand evolution for the nearly 30-year-old Washington-area cable news institution,” the station said in announcing the change.

More News from Tuesday, July 24, 2018