Hearst’s WISN in Milwaukee is adding an hour-long newscast to the schedule beginning September 10 and so far we haven’t seen one single quote about how “this is to better serve the needs of our busy viewers as they go about blahblahblahblah…”
Which is rather refreshing.
The new hour, which will air at 11 AM, will be anchored by Melinda Davenport with longtime meteorologist Sally Severson.
Davenport has been with the station for four years while Severson has been on board since 1986.
Both have been pulling early-morning duty and this will bookend their days.