Gray Television already owns WDBJ in Roanoke, Va.
And now it is buying two more in the neighborhood to create a new duopoly.
Gray is buying WFFP in Danville and WLHG in Lynchburg from Liberty University.
Follow along now…
WLHG will be re-branded as WZBJ and combined with WDBJ for the duopoly. The stations will share news resources and programming
Then, on September 1st, WFFP will go PHHHTTT and be rebranded at WZBJ24.
How much are they paying?
None of your damned business.