As Hurricane, then tropical storm and now tropical depression, Florence zeroed in and soaked the Carolinas over the weekend, the number of political ads airing on stations doing wall-to-wall coverage of the storm spiked.
On The Weather Channel alone, 83 political advertisers purchased airtime on the channel as Florence advanced, up from 59 the previous week.
The biggest spenders are both candidates and some of the biggest-spending super PACs in the country.
On the candidate side, Ohio Attorney General and gubernatorial candidate Mike DeWine’s (R) campaign, Pennsylvania Gov. Tom Wolf’s (D) campaign and Connecticut gubernatorial candidate Ned Lamont (D) were all running advertising on The Weather Channel.
Of course it’s because ratings spike, locally and nationally, during weather events such as Florence.
The wind and rain are destructive enough, don’t you think?