It’s “Giving Tuesday” which is a movement to create an international day of charitable giving at the beginning of the Christmas and holiday season.
In Texas, the main anchors of the Dallas stations are putting aside the ratings book for this one.
Last week before Thanksgiving, all four D-FW broadcast stations — ABC, CBS, Fox and NBC — began airing a public service announcement urging viewers to donate their money and time to Giving Tuesday.
The 30-second spot, with slight variations tailored for each station, features the evening anchor cohort of Meredith Land, KXAS (NBC), KDFW (FOX) Clarice Tinsley, WFAA’s (ABC) John McCaa, and Doug Dunbar, of KTVT (CBS).
WFAA provided free studio time and the crew for the PSA shoot, and each station is donating the airtime. United Way of Metropolitan Dallas coordinated the logistics.
The anchors hope to help Dallas retain its standing as #GivingTuesday’s most generous community — a title earned last year by raising $22 million in a single day.