PBS member stations are joining forces with Google’s YouTubeTV.
Broadcasting and Cable reports the online live and subscription video service has agreed to carry any PBS member station that chooses to participate. It is the first such digital partnership for PBS and part of the expansion of its digital footprint.
“We’re excited to launch our very first local livestream on YouTube TV,” said PBS chief digital and marketing officer Ira Rubenstein. “Our goal is to reach as many Americans as possible with content that educates, inspires and entertains. As a broadcaster that is rooted in communities, we appreciate YouTube’s commitment to local content, and we are pleased that this service provides audiences with access to programming that is produced and distributed by our member stations.”
PBS and PBS Kids will have channels on YouTubeTV as well as being available on VOD and DVR services.
PBS has more than 330 stations.