We’ve known for years that teens today don’t really matter when it comes to the advertising dollar, but there is some bad news for local channels according to a new survey.
Teens today are not only getting the majority of their news online, but they are turning away from traditional media organizations to find out about current events on social media sites and YouTube, often from online influencers and celebrities, according to a new poll by Common Sense and SurveyMonkey.
The survey found that more than half of teens (54%) get news at least a few times a week from social media platforms such as Instagram, Facebook, and Twitter and 50% get news from YouTube.
Teens’ news habits reflect the diversity of the modern media landscape. And, while most news organizations maintain accounts on social media and other platforms, they are competing for attention with corporate brands, celebrities, influencers, and personal connections.
Of those teens who get their news from YouTube, for example, six in 10 say they are more likely to get it from celebrities, influencers, and personalities rather than from news organizations utilizing the platform.
What’s noteworthy is that, even with so many relying on alternative sources for the majority of their news, teens are more confident in the news they get directly from news organizations.
Of teens who get news of current events from news organizations, 65% say it helps them better understand what is going on.
In contrast, just 53% of teens who get news from social media say it helps them better understand what is going on, while 19 percent say it has made them more confused about current events.
You can read more about the survey here.