Denver TV reporter, Mekialaya White of KCNC (CBS) fame, snapped a photo of a wrong-spell billboard and posted it online, but didn’t exactly say why.

Visible, a cell phone carrier, just put up 150 billboards around Denver. One of them read this way: “Unlimited massages, minutes and data on Visible’s $40/mo phone service.”

Turns out the misspelling (of “messages,” if you missed it) was all part of a plan to get the public and the press to notice.

Visible ‘fessed up to the mistake earlier this week (it had planned to wait until Thursday). And it simultaneously announced that it will offer free massages (yes, you read that correctly) at Denver’s Union Station this Saturday afternoon.

Those sneaky digital marketers.

More News from Thursday, September 19, 2019