By Paul Greeley 817-578-6324, Paul@NewsBlues.com Sean Barnacoat, director of brand and marketing at WBZ, the CBS-owned affiliate in Boston, posted how a folding table and a hand drawn sign can be the basis for ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com News Blues reported last week that Jason W. Holloway, who’s been with Hearst since 2013, is the new creative services director at WESH, Hearst’s NBC affiliate in ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Jason W. Holloway, who’s been with Hearst since 2013, is the new creative services director at WESH, Hearst’s NBC affiliate in Orlando. Holloway worked in creative services at ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Tim Wieland, the regional GM at both KCBS in Los Angeles (CBS LA) and KCNC in Denver, (CBS Colorado), posted on social media a new promo that he says ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Rick Lewchuk, founder of Film At 11 Marketing, and former creative marketing head at CNN Worldwide, recently posted on social media that new creative from Kris Ellison Baete ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com David Williams, the news director at KAKE, Lockwood Broadcast Group’s ABC affiliate in Wichita, posted a Happy Holiday promo on social media saying, “KAKE’s Creative Services team continues ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Local TV marketing and creative services staff love to see what other local TV stations are creating to promote their local news. Especially the best ones. Earlier this ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com News Blues wants to share your Happy Holiday promos. Over the years, I’ve written many stories about the work local TV stations have done to create unique holiday ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Local TV marketing and creative services staff love to see what other local TV stations are creating to promote their local news. Especially the best ones. And seeing ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Philip Lancaster, a creative services producer for WVTM, Hearst’s NBC affiliate in Birmingham, says you only get a few moments to hold someone’s attention. “That’s why this series of ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Mike Monsell, the VP of Marketing at WPVI, the ABC-owned affiliate in Philadelphia, is now part of the Broadcast Pioneers of Philadelphia Hall of Fame. Monsell, a ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Covering local TV news can take its toll on equipment over the years. But if you want to make an argument about your station’s long-term commitment ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com It’s a common challenge that marketing and creative services at face often at local TV stations. A longtime, esteemed on-air news anchor or meteorologist is retiring, and ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Stop scrolling and watch the news. That’s the message behind a new eye-catching promo for KSAT, Graham Media’s ABC affiliate in San Antonio. “You’re speaking to two ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Wes Rodda, the marketing director at KPRC, Graham Media’s NBC affiliate in Houston, said in a post on social media that, “At KPRC 2, marketing and news ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com On one day in July, 30 high school athletes are invited to an exhibit hall, the Peoria Civic Center. “It’s our own little sound studio where we ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Watching the video interview between Rick Lewchuk, founder of Film At 11 marketing and former SVP of marketing at CNN, and Paige Albiniak, an editorial director at ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Thanks to the folks at Stephen Arnold Music (SAM), one of the favorite sessions at the annual Promax Station Summit was held virtually last week, and ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com A serial killer was trying to cash in on his crimes. Until an investigation by WHNS, Gray’s Fox Carolina in Greenville, uncovered the plan and alerted ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com When your station is the media partner for a blues festival, it’s a chance to get creative. That’s exactly what KOIN, Nexstar’s CBS affiliate in Portland, did ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com You know your new promos must be good if one of the station’s anchor/reporters and the sales director post it on social media along with glowing remarks. ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Russ Nelligan, Hearst’s new vice president of marketing, has been on the job since January and I wanted to see how he’s finding his new position. Nelligan takes ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WKMG, Graham Media’s CBS affiliate in Orlando, has released some new promos for its morning news team that focus on the fact that they grew up in ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WPVI, the ABC-owned affiliate in Philadelphia, has been using the same news open music on Action News since the 1970s. Except for three days in 1996, but that’s ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WKRG, Nexstar’s CBS affiliate in Mobile, Alabama, has a new image promo for its investigative franchise. “What makes our message effective, is the fact that our team’s ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com I’m a fan of real people in testimonial promos for local TV news. We rarely see or hear from the end user of our product, so it’s a ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com KXAN, Nexstar’s NBC affiliate in Austin, has released some new promos for its investigative unit and new streaming option that are worth writing about. Erik Candiani is ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Kirk Varner’s experience in local TV news goes back to the 80s. These days, he’s proprietor and editor of TVND.Com, a daily examination of the local TV news ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com TV stations’ morning news programs are often positioned differently depending on what network they’re on, who the anchors are and maybe even the market. The local morning news ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com WBZ, the CBS-owned affiliate in Boston, has a new 60-second promo with a unique script. You won’t find any mention of breaking news. No promise of asking tough ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Over the next few weeks, I’ll be sharing some new local TV news and weather image promos from stations around the country. Earlier this week, we shared one ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Over the next few weeks, I’ll be sharing some new local TV news and weather image promos from stations around the country. We start the series with ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com The idea that an accurate weather forecast helps viewers decide what clothes to wear is a clear benefit not many would argue against. And no matter where you live, ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Last month, Tegna eliminated all the marketing and creative services staff in favor of centralizing its marketing at 68 television stations in 54 markets. Unconfirmed reports indicate that ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Troy Poling is the new creative services director for WSYX, Sinclair’s ABC and Fox affiliates in Columbus, Ohio. Poling was the marketing director for WBNS, Tegna’s CBS affiliate, ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Before Tegna announced that it was laying off all its creative services and marketing staff at its 68 television stations in 54 markets, and centralizing the marketing, ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Last week’s announcement by Tegna that it is laying off all the creative services and marketing staff at its 68 television stations in 54 markets, and it’s centralizing ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Many local TV stations have community campaigns where they collect, clean and give away coats for families and kids in need. I’ve written about some stations that have ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Sometimes, an opportunity just presents itself. You have two news people anchoring the same newscast with the same last name. If you’re creative enough, you take that ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com A weather promo posted on LinkedIn by Jeremiah Banks, a marketing producer at WBTV, Gray’s CBS affiliate in Charlotte, after Hurricane Helene hit the Carolinas, uses examples of ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com A testimonial promo posted on LinkedIn by Wes Rodda, the marketing director at WXIA, 11 Alive, Tegna’s NBC affiliate in Atlanta, uses comments by WXIA viewers to thank ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com Last year, Rick Lewchuk, former SVP of creative marketing and brand standards for CNN Worldwide, started his own marketing company, Film At 11. Note: Lewchuk says this is probably ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com The organization formerly known as Promax and now known as GEMA, Global Entertainment Marketing Academy, is continuing its annual awards program recognizing the efforts of local TV stations ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com In 1949 at the 21st Academy Awards in Los Angeles, The Treasure of the Sierra Madre was one of the pictures up for Best Picture. The names of ...
By Paul Greeley 817-578-6324, Paul@NewsBlues.com The organization formerly known as Promax and now known as GEMA, Global Entertainment Marketing Academy, is continuing its annual awards program recognizing the efforts of local ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com It’s encouraging to see that the organization formerly known as Promax and now known as GEMA, Global Entertainment Marketing Academy, is continuing its annual awards program recognizing the ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com WEEK-TV, Gray’s NBC, ABC, MyNetworkTV and CW affiliated stations in Peoria, has a reputation for creative wildly imaginative news promos. Like this “Alice in Weatherland” promo from a ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com Local TV news may be the most advertised product on television. There are 200 plus TV markets in the country, and in every market, there are three, four ...
By Paul Greeley, 817-578-6324, Paul@NewsBlues.com WAVE, Gray’s NBC affiliate in Louisville, created a new weather promo touting its coverage of extreme weather and saw an opportunity to show it to folks who might ...
