Waterman’s WBBH in Ft. Myers, FL is jumping ahead of a lot of tv stations, becoming one of the first in the country to commit to a four-hour afternoon block of news.
The new format starts at 3 pm Monday through Friday and debuted Monday.
Show anchors are Chad Oliver, Brenna Wick and meteorologist Rob Duns.
“This afternoon newscast will provide viewers an opportunity for breaking news alerts, deeper reports on the biggest stories of the day, as well as their first forecast of the evening from the First Alert Storm Team,” said Darrel Lieze-Adams, vice president of news at Waterman Broadcasting.
The station already does two hours at noon (anchored by Oliver, another aspiring tv Iron Man) and was the first in Southwest Florida to start its morning show at 4:30.