Just what we needed.
From Dallas, Unclebarky.com reports that NBCU‘s KXAS is taking a page from WFAA’s long-running “Good Morning Texas” money grab and is gearing up for a new locally produced infotainment show tentatively scheduled to launch in March of 2020.
Feelers have been sent out to potential advertisers.
While the O&O is obligated to carry NBC’s “Today” from 7 to 11 a.m. weekdays, the 11 a.m. to noon hour is open to alterations.
And why bother doing local news when you can get people to pay big bucks for “looks like news” and viewers don’t know the difference?
“Good Morning Texas,” which airs from 9 to 10 a.m., has been raking in revenues via pay-for-play mini-infomercials that run at 5 minutes a pop several times per program on the Tegna station