IMPEACHMENT RATINGS

Clusters of bored Senators may wander in and out of the Chamber during the impeachment proceedings in violation of their own rules, but out in the country, which is supposedly as disinterested as those Senate clusters, viewers are tuning in.

Among the cable networks (we’re excluding C-SPAN and the broadcast networks here) 7 million viewers watched on Tuesday from the lunch hour until 5.

As you might expect, Fox – whose opinion hosts have been insistently urging viewers to stay away – led the way.

Some people just can’t take direction.

MSNBC came in second while – against, as you might expect, CNN pulled up third.

On Wednesday, MSNBC and CNN were the top-rated networks for live afternoon coverage of the Senate impeachment trial.

For the broadcast and cable common coverage period of 1-5 p.m. ET, MSNBC averaged 1.8 million total viewers, more than any other broadcast and cable network.

However, the network delivered just 245,000 A25-54 viewers, last among the networks.

CNN, on the other hand, finished No. 1 in the key Adults 25-54 demo, delivering 320,000 viewers.

As expected, each of the networks (broadcast and cable) posted day-to-day audience losses.

Which is too bad, since Wednesday was when when things really heated up.

Broadcast-wise, CBS was No. 1 in total viewers (1.5 million), whereas NBC was No. 1 in the demo (311,000) on day 2 of the Senate impeachment trial.

Overall, CNN came in 5th for the day, beating only NBC.

More News from Friday, January 24, 2020