Joseph W. Heston, a broadcast industry leader who has served since 1999 as president and general manager of KSBW-TV, Central Coast ABC (CCABC) and Estrella Costa Central–Hearst Television’s NBC, digital ABC and Estrella TV subchannels serving the Monterey-Salinas, California, television market–will retire from Hearst Television later this year.
Heston, whose successor will be named at a later date, caps a career in television broadcasting characterized by news leadership, quality local programming, and tireless advocacy for broadcasters’ community-service mission. It began in the 1970s and took him, prior to California’s Central Coast, to Hearst TV stations in Boston, Pittsburgh, and Baltimore.
“How fortunate I am to have had more than three decades with Hearst,” Heston said. “I have been blessed to work with so many creative and talented people throughout the years, at great local stations and at the corporate level.”