“Dr. Phil” is moving to 3 pm to make way for KYW’s new 4 pm hour starting next Monday.
The launch will leave WTXF, the Fox O&O as the only station in the market not airing a 4 pm newscast.
The station promo hyping the newscast features faced paced shots of the station’s talent “holding” circles with “@4” on them, many of them shot around the city or station.
The building excitement is palpable.