TRYING OUT A SUPER-TOPICAL

Maybe it will change how news is promoted, not just during the evening, but throughout the day.

Last Thursday, Fox-owned WTTG in Washington, DC aired a two-minute tease during halftime of “Thursday Night Football” that promoted both the late news following the game and the next morning’s newscast.

“We thought it was a great opportunity to showcase our night side stories as well as in the morning, and our talent, in a non-traditional way. The topical reflected who we are; we’re very personality driven, and people really like our people,” said Paul McGonagle, WTTG’s news director.

The EPs for both programs collaborated in writing the tease.

RESULT: The late news, which was pushed back two hours from its normal 10 PM air time held its audience.

More News from Wednesday, October 3, 2018