Pete Monfre is the new GM at Sinclair’s WVTV in Milwaukee.
Monfre is leaving his role as executive vice president for Lammi Sports Management to return to Milwaukee television.
He previously spent 24 years at WISN Milwaukee where he rose to VP of sales.
He’s excited and promises big things.
“I’m very honored and excited to be joining the team at CW18 and My24. I am coming full circle as I started my career with local television organizations here in Milwaukee,” Mr. Monfre said. “Having been here my entire career I look forward to leading these stations to new heights.”