BEEFING UP THE SALES DEPARTMENT

Let’s be honest.

Adding newscasts is NOT about additional news coverage.

It’s about re-racking stories endlessly while providing cheap programming and more commercial avails for the sales department to flog to advertisers.

That said, Nexstar’s WISH in Indianapolis, IN is adding a 4 pm newscast beginning in the fall.

That should give sales a good head start on filling up the commercial pods.

WISH already produces 70 hours per week of local news.

That number increases to 75 hours per week this fall.

The bulk of the station’s broadcast day will 12-and-a-half hours of local content.

The program title, format and launch date will be announced later this summer.

More News from Wednesday, April 3, 2019