We don’t normally make a thing of ratings but it is interesting to note that after a flurry of startling changes at CBS-owned WBBM in Chicago, the station began the May ratings sweep no better off than before.
In April WBBM’s 10 p.m. newscast averaged a 3.1 rating (100,790 households) and 6 percent share.
The same number as in February – the month before 13-year veteran Rob Johnson was displaced by Brad Edwards alongside Irika Sargent.
The good news for the bean counters is that the the station cut a hefty salary while not paying the price in viewer totals.
And isn’t that the name of the game these days?