RE-BRANDING IN OUR TIME

Yet again, the third hour of “Good Morning America” has a new title, with the addition of actress-singer Keke Palmer to the co-hosting roster.

The program is now known as “GMA3: Strahan, Sara & Keke” the three hosts announced this week.

Palmer now sits alongside co-hosts Michael Strahan and Sara Haines.

This is the third title for the GMA offshoot, which launched last September as “GMA Day,” replacing “The Chew,” which will forever be a strong contender for worst program title ever.

“GMA Day” was not a strong improvement, title-wise.

It was renamed “Strahan & Sara” in January.

Palmer filled in as co-host this summer when Haines was on maternity leave.

Palmer achieved her celebrity status acting in shows like “Scream Queens.”

She also played “Cinderella” on Broadway, has released two albums and hosted “Just Keke” on BET.

More News from Wednesday, August 28, 2019