DIGITAL SALES STRATEGIST

E.W. Scripps is a premier media organization headquartered in Cincinnati, Ohio.

We are currently seeking a high-energy, multi-tasking Digital Sales Strategist to join our team at KSBY-TV California’s Central Coast.

The Digital Strategist (DS) will have responsibility to drive revenue growth by providing expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients.

This is a market-based, client-facing role working under the guidance of the Digital Sales Manager.

Key Activities:

  • Provide guidance, participate in product training for designated products which include but are not limited to: Display/Video/Social, Targeted Network Display/Pre-roll, Facebook, AdWords, SEO, OTT/CTV solutions, email, and contesting.
  • Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients.
  • Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations.
  • Conduct one-on-one meetings with account executives to review pacing, spending, etc..
  • Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.
  • Other duties as assigned

Education & Experience/Certifications

  • Bachelor’s degree in related discipline or equivalent experience
  • Three (3) to five (5) years sales experience, closing business and managing clients.
  • Prefer experience in a sales leadership, advisory, or supervisory capacity.
  • Experience in creating and successfully executing multi-faceted digital campaigns.
  • Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights.
  • Strong analytical skills and data driven thinking.
  • Demonstrated record of success in a goal oriented, highly accountable sales environment
  • Must have proven prospecting and closing capabilities.

Skills & Abilities

  • Full understanding of entire digital portfolio of products
  • Successfully sell designated digital products
  • Ability to craft solutions quickly based on needs assessment
  • Excellent presentation, public speaking, interpersonal and communication skills.
  • Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
  • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
  • Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.
  • Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.
  • Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook)
  • Must have good organizational skills and ability to meet deadlines

To apply for this job please visit Medialinetalent.com

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